The San Diego-based firm launched a new program for its BREW-enabled devices that lets users update their firmware over wireless networks rather than making an in-store visit or adhering to massive device recalls from the company.

So now instead of sending a fleet's phones in for upgrades, Qualcomm said the new service can automatically repair software flaws or add new functions over wireless networks. The firmware over-the-air (FOTA) update is part of the company's latest BREW Distribution System (BDS) release (BDS 2004).

Gina Lombardi, senior vice president of marketing and product management for Qualcomm Internet Services, said that the service would soon be available for both GSM and CDMA networks.

The company demonstrated the new service with the help of its partners Bitfone and Insignia Solutions on a Curitel CDM-8940 handset during the CTIA Wireless conference here.

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