KPN The Netherlands, the largest mobile operator in The Netherlands, announced that it will use technology from InfoSpace Mobile, expanding its existing relationship with the mobile data infrastructure provider, to improve the purchase experience for mobile data subscribers.

InfoSpace Mobile's Modalyst Storefront Management solution allows carrier marketers to create and price specialized offers/bundles for specific segments or groups of customers. For example, it can be used to create a bundled package for soccer fans which contains SMS final score alerts coupled with an MMS game highlight service.

KPN said it will use Modalyst Storefront Management to create a unified storefront for many types of wireless data products while offering enhanced segmentation, bundling and promotion capabilities. In addition, KPN said it also plans to use Modalyst Storefront Management to quickly deploy and promote new and seasonal value added services, monitor user adoption in real time, and tweak offer packages.

At first, the Modalyst Storefront Management solution will be implemented for the short messaging service storefront on KPN's youth branded website. KPN's future plans call for extending the unified storefront to its main portal and widening the service scope to include multimedia MMS services, browsing applications and client-based downloads. `