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Carriers Bank on Mobile TV, Video

By James Alan Miller
January 12, 2005

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Even though “voice” accounts for the lion’s share of carrier earnings, it hasn't stopped the wireless industry from introducing numerous data services (e.g. handset TV & video) to boost revenues. With text messaging accounting for most earnings beyond voice, however, entertainment and information offerings haven’t turn out to be the boon mobile operators expected … at least not yet.

The reason: Frost & Sullivan analyst Brent Ladarola points the finger at not-ready-for-primetime networks and customer ambivalence; plus incompatible standards, operating systems, browsers, and devices, among other factors.

With better handsets and faster and more reliable networks rolling out, and increased cooperation between operators (some would add consolidation), standards organizations, and device manufacturers, there is every reason to expect the initial bumps in the road to pervasive entertainment and information at one’s fingertips will, over time, smooth out.

Whether you're ready or want to be entertained and informed no matter where you are is another matter. And what does the delivery of bite-sized nuggets of data already do to our already rapidly deteriorating attention spans?

Anyway, below we list some recent TV and video related developments in the wireless industry's ongoing attempt to capture more of your mobile dollars.

  • The Mobile Media Company partners with the Rubberduck Media to provide live streaming television to mobile channels and wireless devices worldwide. The company plans to use its network of media, broadcast, and mobile operator partnerships to deliver Rubberduck’s 2.5 and 3G network supported downloadable content and streaming video to mobile subscribers.

    Media companies can manage their own content and live feeds or have Rubberduck—currently operating in the Scandinavia through Norwegian channel NRK—do it for them.

  • Oplayo recently passed one million monthly paid video downloads and streams via its Managed Media Services (OMMS) solution—an alternative to multimedia messaging service (MMS). Launched by three European operators in November, OMMS is fully hosted by Oplayo. As a result, the company said it requires minimal upfront investment on the part of carrier.

    Although the system supports 3GPP 3GPP (a video standard for third-generation networks), with such a limited market for 3GPP at present, the company’s initial carriers customers opted for Oplayo's proprietary streaming products (OplayerJV Java-based for the mass market and Oplayer for Symbian handsets), as well as Oplayo's player-less download product.

  • Fun Little Movies has launched a mobile comedy channel on Sprint's PCS Vision Multimedia Network: Movies are available on Sprint’s channel 19 for $4.95 per month.

    The company said it specializes in original, live-action comedy content. Sprint's multimedia service streams video and audio on demand at up to 15 frames per second to supported multimedia handsets.

  • ABC News will provide live news coverage and video on demand—24/7 at an average rate of 15 frames per second—via Windows Mobile (Pocket PC & Smartphone) and Symbian handsets to SmartVideo Technologies subscribers. Reports from the likes of World News Tonight with Peter Jennings and Good Morning America join SmartVideo's existing programming: sports, news, weather, movies, cartoons, etc.

    Subscriptions packages start at $12.95 per month.



  • Related Links:

  • Sprint Channels Video-On-Demand to Mobile Phones
  • Rivals Come Together for Handset TV
  • 'TiVo-To-Go' Debuts
  • Barriers Hinder Data Service Adoption, Satisfaction

     
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