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SmartPhoneToday > News > Carriers Bank on Mobile TV, Video Carriers Bank on Mobile TV, Video
By James Alan Miller
Even though “voice” accounts for the lion’s share of carrier earnings, it hasn't stopped the wireless industry from introducing numerous data services (e.g. handset TV & video) to boost revenues. With text messaging accounting for most earnings beyond voice, however, entertainment and information offerings haven’t turn out to be the boon mobile operators expected … at least not yet. The reason: Frost & Sullivan analyst Brent Ladarola points the finger at not-ready-for-primetime networks and customer ambivalence; plus incompatible standards, operating systems, browsers, and devices, among other factors. With better handsets and faster and more reliable networks rolling out, and increased cooperation between operators (some would add consolidation), standards organizations, and device manufacturers, there is every reason to expect the initial bumps in the road to pervasive entertainment and information at one’s fingertips will, over time, smooth out. Whether you're ready or want to be entertained and informed no matter where you are is another matter. And what does the delivery of bite-sized nuggets of data already do to our already rapidly deteriorating attention spans? Anyway, below we list some recent TV and video related developments in the wireless industry's ongoing attempt to capture more of your mobile dollars.
Media companies can manage their own content and live feeds or have Rubberduck—currently operating in the Scandinavia through Norwegian channel NRK—do it for them.
Although the system supports 3GPP 3GPP (a video standard for third-generation networks), with such a limited market for 3GPP at present, the company’s initial carriers customers opted for Oplayo's proprietary streaming products (OplayerJV Java-based for the mass market and Oplayer for Symbian handsets), as well as Oplayo's player-less download product.
The company said it specializes in original, live-action comedy content. Sprint's multimedia service streams video and audio on demand at up to 15 frames per second to supported multimedia handsets.
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