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SmartPhoneToday > News > Hey Telecoms, Don't Hate Google Hey Telecoms, Don't Hate Google
By Judy Mottl
Memo to telcos: Make nice, not war with Google the disintermediator. Sure, the search giant may have outmaneuvered telecommunications carriers on regulation issues such as Net Neutrality and White Spaces, but it's a wise carrier that looks for ways to partner, rather than battle Google. That's the gist of a new Gartner report , "Dataquest Insight: How Google May Influence the Future Direction of Telecom," released today. The report predicts Google will get what it wants -- unfettered Internet access -- and recommends that telecom players partner with the search titan instead of battling in court or federal agency hearings. Google is advancing what Gartner terms a well-executed strategy on several fronts to ensure its own agenda is addressed, according to the research firm's report author. "They want to remove access control from carriers and they've been very smart about it," Alex Winogradoff, Gartner analyst, told InternetNews.com. "Google wants to be the source of information and have everyone go through them. Pretty much a 'all roads go through Google'," he said. The Gartner report comes as wireless carriers are facing big challenges in today's sluggish economy. Carriers are selling handsets and services to an increasingly saturated marketplace, while trying to advance mobile services and applications to grab new subscribers. Then there are the Google strategy challenges. See here for the rest of the article at InternetNews.com. Related Links:
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